Your brand is more than just a logo. It’s how people experience you, and the way your business makes people feel.
My holistic approach will bring clarity to who you are, the unique goods you bring to the table, and how to meaningfully connect with the right people. Everything we do starts with laying a strategic foundation that will help bring your vision to life.
You've got a kick ass business & want to make a positive impact on the world around you with it.
You value the impact that branding can make & are ready to invest in yourself & your dream.
You crave clarity & confidence in your vision & want a brand that's aligned with you & your tribe.
You are ready to really move the needle in your business so it can flourish & thrive.
Our strategy process begins with a brand audit, market research, and collaborative in-depth look at your goals, audience, values and unique factors.
We craft a detailed brand strategy report and presentation that will give you clarity and confidence in your brand and vision. This not only helps with mindset shifts that are invaluable to your growth, but it also allows you to move forward in your business with a clear strategic foundation to help you reach your goals.
We also offer brand strategy coaching calls.
Our design packages begin with our Brand Strategy process.
DESIGN DELIVERABLES TYPICALLY INCLUDE:
Primary and Secondary logos + Brand marks + Custom colour palette + Font curation + Supporting elements such as illustrations/patterns/textures + Mock ups to envision it all in real life situations + Detailed brand style guide
This empowers you to use IG in an impactful way to stand out, form deeper connections, and enjoy the process! Your IG will not only feel aligned with your brand, but you'll have more confidence using this platform to get results.
Strategy session + Profile image + Bio direction + Photography direction + Custom targeted hashtags + Content & optimization tools + Management strategies + Editable graphic templates + Highlight covers + Brand launch strategy + Coaching tutorials
I also am available for ongoing brand coaching to any of my branding clients. It's inevitable that your business is going to continue to evolve and grow (thanks to your game changing branding journey) and it can be helpful to have an expert in your corner to bounce ideas off of and help you navigate things as you take the world on by storm. Once you're part of the Cali & Co fam, you've got me in your back pocket for life!
After going through the branding process, many of my clients become returning regulars for additional design support. I love getting to continue working with clients and be an ongoing member of their dream team. Some examples of design services offered include (but are not limited to): Business cards, social media graphics, signage, branded apparel, packaging, look-books, brochures, menu design, product tags, vehicle wraps, promotional campaigns, interior branding, illustrations, media kits, and much much MUCH more.
BRUSH & BLOOM
Once the designs are all finalized, you’ll receive your brand suite which includes all your print & web files, as well as a detailed brand style guide. This empowers you to use your brand easily in a consistent and impactful way. We even create strategies to share your new brand with the world, so you feel confident and excited to bring your dreams to life with your new branding. Project closes with us popping champagne and (virtually) fist bumping.
After the strategy is approved and we have a clear direction, I get to work on your visual voice. I explore and test ALL.OF.THE concepts before narrowing down to what aligns best with who you are and what you want to say. I’ll put together an in-depth concept presentation that includes all of your brand elements and even mock up samples so you can envision your brand in real life. From there, we’ll refine until perfect and create any additional collateral or add-ons you need.
We’ll first chat about your vision and what you can expect from me. If it feels like a good fit, we'll get this party started. We’ll dive into the brand strategy process; looking at your goals, all that sets you apart, your audience and much more. Intentional design is meant to help you achieve your goals, not just look pretty. You can expect things to get real deep here. From everything we discover, I’ll craft your brand strategy package and visual mood board.