Brand Photography
You’ve heard me talk about these before and I can’t stop, won’t stop. Brand photos. They are everything.
Your brand isn’t just your logos, colours and fonts – it’s the way people interpret your business and every single way you engage with them. That includes your photos. You can have the most beautiful branding in the world but if your photos don’t align with your messaging and style, you’re just confusing your audience and missing out on massive opportunities.
Now I know the recent IG updates about videos vs photos is all the buzz right now, but make no mistake, photos are still relevant. If anything, this has been a huge reminder that we don’t own this platform and shouldn’t put our eggs all in one basket. So think about the other places you’re showing up for you people and how photos can elevate those traffic streams. Your website, Pinterst, email marketing, proposals, look books, the list goes on. And those beautiful photos can still be a great tool for your photo reels and reels covers, profile photo, etc. Photos matter.
Let me ask you a few questions:
- Are you more likely to trust the business who has blurry, poorly lit, DIY photos, or the business who doesn’t cut corners and pours 100% into everything they do, including their professional photos?
- Do you feel like there aren’t enough hours in the day? You have enough to do running your business, do you really want to wear the hat of a photographer too? Hand someone else the reins and watch your business flourish when you bring other experts into your dream and put your energy back into what you do best.
- Struggling to always be creating content? Imagine having your own personal content library that is customized to your business and what you have to offer the world. Imagine not having to spend hours getting the perfect shot and just grabbing one from your brand photo collection in seconds. How much time and stress would that alleviate?
- Ever look at other businesses and feel instantly drawn to them and feel emotions bubbling up in you and you don’t know why? That’s the power of imagery. When working with a brand strategist and a photographer, you’ve got a team who will help you create images that evoke emotions and tell a story. A story that is intentionally written to connect deeply with your people and move the needle in your business.
Ok so you love the idea of brand photos but no idea where to start? That’s where your branding team comes in. While going through the brand strategy process we uncover those feelings that should be evoked, the people we want to attract, the vibes and styles we want to portray, and how to translate that into visuals – all in a way that feels authentic to you.
We can create photography direction, jump in and work directly with your photographer or you can simply book a brand coaching call where we can chat all things brand photos and how to level up your visuals. I’ve got you!
My personal brand photographer who has been such an important part of my business journey is Kacey over at Adventure Club Photography. Kacey has been my go-to for years and her work can be found in every touch point of my business, from my social media, website, my client welcome guide, proposals and more.
I thought it only made sense to get Kacey’s insight on brand photos. Here’s what she had to say:
Hi cuties! I’m Kacey from Adventure Club Photography and I’m here to share why brand photography is such a worthwhile way to level up your business. You’ve got this great idea, an awesome product or service, and you’re adding value – now what? Having a great brand design and brand photography go hand in hand to create your visual voice in the market. Your audience is out there ready to be captivated by a cohesive design and photography package.
How can I help with that? First off, I love Cali and I have worked with her on her own branding photography. With her design and our ability to communicate about the vision for your brand, we are a superb team to bring it all together. Secondly, I love brand photography and working with businesses to level up their social media, websites, packaging, stationery and more. Helping you convey your product and service to your audience in a streamlined, effective way is my number one goal. I want to provide excellent service and photos that you can use across all platforms to show a purposeful strategy to your audience.
A little bit about Adventure Club Photography: I feel like I have always had a camera in my hand. Before everyone’s cell phone was a camera, I was the photographer of our friend group. I loved taking creative photos and documenting my life and my friend’s lives through Facebook and Instagram. Some of the photos I took of epic nights should probably not have been posted to the internet, but I treated life like a documentary and it was my job to capture every moment.
As I grew up I knew I wanted to be a photographer, but I did the whole college, university, marriage and motherhood thing first. Once I had my second babe, I knew I needed something creative that was all mine. Adventure Club Photography was born and I have been working hard to create a name for myself as your easy going, loveable, colourful photographer friend. From families to weddings and branding to styled shoots, I love it all. Capturing the little details and vibrant colours of life fills me up.
-Kacey
Where to find Kacey:
